We have talked in this column in the past about turmoil in society reflected in the pulp and paper industry. Turmoil today seems to be worse than we have seen in a long time. From environmental activism to war to inflation to threats of hacking to evaporating world markets, the pulp and paper industry is being hit on many sides with existential threats. This is where solid managers shine, finding ways to take advantage of the conditions on one hand while playing defense with the other.

What to do: find cracks in the conditions to exploit. In order to do this, you'll need to muster the top brains in your company and develop a consensus approach. It may sound like a cliché, but this may be where your efforts at diversity in the C-suite pays off. The most dangerous thinking in these times is "group think."

You need many reactive positions sorted out in discussions lead by effective leadership. Don't delegate, step up to this challenge. You can survive and thrive with effective internal analysis. Avoid the obvious and popular, dig for the nuggets of wisdom that can give you an advantage.

It's a tough job that needs execution with all deliberate speed.

Jim Thompson is CEO of Paperitalo Publications.