A new strategy function is being formed within Södra and Malin Nordin has been recruited as Director of Strategy.

"I am really looking forward to Malin joining us at Södra. Malin's experience of strategy development and change management is entirely right for our continued journey. I can see that, through Malin, we will gain several important perspectives," said Södra's CEO Lotta Lyrå.

Malin has worked for 20 years in various positions at IKEA. For the past ten years, she has been involved in global business development. Malin will begin in her new position in June 2021.

In addition to pursuing work related to strategy development and business environment analysis, the strategically prioritised areas of sustainability, digitisation and communication are placed under the Director of Strategy's responsibility.