Pixelle Specialty Solutions ("Pixelle"), a leading manufacturer of book publishing papers in North America, announced a new name for their popular bulking book papers brand. 1864 Trade Book and 1864 End Leaf, the print medium of choice for book publishers and book manufacturers for more than a century, will be renamed Authors Trade Book and Authors End Leaf, respectively. The new branding is effective immediately.
"Our premium trade book and end leaf papers have graced the pages of countless bestsellers, classics, and memoirs," said Ross Bushnell, President and Chief Executive Officer. "We're committed to consistently delivering the highest-quality book papers in all the same basis weights, shades and bulks, but now with a new name more fitting for our customers."