Located in the borough of Brompton, the new plant will be constructed on a site adjacent to an existing Kruger paper mill, along the Saint-François River. This $575-million investment will create 180 jobs in Estrie, as well as some 1,700 direct and indirect jobs during the construction period that will end in 2021. In addition, a large number of local suppliers will be involved in this vast construction site that represents one million person-hours of work, which is equivalent to about 10% of person-hours worked annually in all of Québec's industrial construction sector.

Kruger Products' Sherbrooke Plant will include a through-air-dry (TAD) tissue machine, the world's most advanced ultra-premium tissue manufacturing technology. TAD uses less fibre to obtain a bulkier, stronger ultra-premium product that is exceptionally soft and more absorbent. The Sherbrooke complex will also include converting lines.

Ultimately, the plant will manufacture approximately 70,000 metric tonnes a year of ultra-premium bathroom tissue and paper towels under the Cashmere®, SpongeTowels® and Purex® brands.

"We are very proud to strengthen Kruger Products' presence in Québec with this large-scale project that will provide significant benefits to the Estrie region. What's even more exciting is that the local know-how will shine across North America with products distributed throughout Canada and in the United States ," said Dino Bianco , Chief Operating Officer of Kruger Products.