| Kadant Launches New Website Experience |
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WESTFORD, Mass. - Kadant Inc. announced a new website experience highlighting its brands with the introduction of four new websites. The new portfolio of websites was designed with the user experience in mind to allow visitors to explore, learn, and find solutions to industrial processing challenges.
Kadant.com has been redesigned to be a corporate website to highlight the company's sustainability, automation, innovation, and acquisition strategies. The three new product-specific websites focus on Kadant's Doctoring, Cleaning, and Filtration and Fluid Handling product lines within our Flow Control segment and our Fiber Processing product line within our Industrial Processing segment. Each of these product-focused sites provide details on product applications and services and offer the visitor:
Focused digital space on each major product line
Clear navigation that makes it easy to explore and find information
Expanded product pages with more videos and blog posts
A searchable knowledge center
"Our new websites provide visitors easy access to information to help them quickly find the information needed to solve their industrial processing challenges," said Danielle Rohrer, director of marketing at Kadant. "Based on user feedback and testing, we successfully achieved our primary goal of the redesign to create a more valuable, user-centric, and responsive resource for website users."
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