Logout
Click here for Pulp & Paper Radio International
The Paperitalo Library
Free Downloads
Search
My Profile
Login
Huhtamaki Unveils Adtone Cup with Digital Content
Comment Print

Espoo, Finland 16 March 2017 -- Huhtamaki Foodservice Europe-Asia-Oceania today introduced AdtoneTM, a single-use paper cup with digitalized connection. The Adtone cup comes with a heat activated thermochromic label and a QR code with programmed link to customer's website.

The new digitalized connection makes the single-use paper cup a perfect media for smart device centered promotional campaigns. Consumers interact with a coffee cup for several minutes at a time and pay attention on what is printed on it. Adtone cup delivers the message effectively while enhancing the customer experience with fun and relevant digital content.

The unique and dynamic QR codes are controlled with special digital data management software turning the coffee cup into truly smart packaging. Thermosensitive printing keeps the code hidden until usage, safeguarding the promotional content for the customer until purchase of the beverage. When a hot drink is poured into the Adtone cup, the heat activates the thermochromic printing on the label, revealing the unique QR code. By scanning the code with a mobile device, customer can access promotional website and the associated digital content.

The smart code management software ensures that each promotion code can only be used once and dynamically changes the digital content after use. Huhtamaki AdtoneTM enables cafes and restaurants to run variety of campaigns from loyalty rewards to prize winning promotions. It is also a great tool for joint promotions and makes the cup a perfect companion to digitalized media content.

 


Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: